Affiliate Marketing: The Passive Way01. September 2017
It’s a fact that a business can’t survive without turning a profit. Eventually, there will come a day when that business closes. If you don’t learn how to monetize your brand, you too could be the next blog or brand to fail. You can spend so much time building a brand that you don’t turn those raving fans into customers.
In this article, I will take through how you can set up your blog to drive revenue through affiliate marketing. Affiliate marketing is when a seller of a product pays a commission to people who sell their product for them.
When you don’t have a product or service created, affiliate marketing is a great way to learn how to sell a product. With affiliate marketing, you don’t need to go through the trouble of creating a product. Why go through the work when you can promote someone else’s?
When you promote someone else’s product, you can get a commission ranging from 10% to 75%. If you decide to you want to promote someone’s product, you’ll get a unique link that’ll track if someone from your website purchases the affiliate product you suggested. To continue on, you should already have a blog set up for your business.
Only promote products you trust
Before we get any further, we need to address an important topic. You should only promote items you’ve used yourself.
If you promote a product you haven’t used and your audience doesn’t like it, it could hurt your brand. To be safe, only promote products you’ve used.
Amazon Associates is one of the easiest ways to generate passive income for yourself through affiliate marketing. The only problem is that you don’t get a high commission on the products you promote, somewhere between 4%-8%.
It’s super easy to find a product to promote on your website through Amazon Associates. Amazon is a great place to get started through affiliate marketing.
You will set up an account through Amazon Associates. It shouldn’t take you more than half an hour to fill out the information. An example of how we use Amazon Associates on our website is through our: Book List.
We curated a list of our top twenty-five books to read and linked it up through our Amazon Associates account.
With Amazon Associates, they will track someone’s link click for up to 24 hours. That means if they purchase anything on Amazon within 24 hours of clicking your link, you’ll get a commission.
Through our book list page, we’ve had people purchase large ticket items such as a dresser. Amazon Associates is an excellent way to get started as an affiliate marketer.
Pictured below is an example of what your Amazon Associates account would look like once people start purchasing items through your list.
Clickbank, Linkshare, and Share-A-Sale
Through Clickbank, Linkshare, and Share-A-Sale you’ll be able to find other people’s courses to promote. It’s through those affiliate programs you will find the majority of products you can sell. But remember, only promote a product you’ve used yourself.
An example for us would be through using Linkshare. I’m a huge fan of taking online courses to learn. I’m constantly taking new classes and even re-taking a few old classes.
By taking courses on Udemy, I decided to see if they had an affiliate program. Sure enough, they did. I wrote a blog post: Seven Udemy Classes Every Entrepreneur Must Take.
I could promote my favorite Udemy classes. Our audience gained value through knowing which classes to take and I was able to gain a benefit through receiving a commission each time someone purchased one of the courses I suggested.
Tutorials / Products Reviews
People love tutorials and product reviews. If they don’t know how to do something, they’ll Google it. What if they clicked on your blog but you didn’t have any affiliate links set up? You’d be losing out on tons of money.
I haven’t done product reviews, but I’ve written tutorials. An example from our blog is: How To Start Your First Blog.
Starting a blog can be a daunting task.
I set out to write a blog post to make it easy for our audience to start one themselves. From the blog post, I could set up affiliate links with sites we use and trust. The key to writing a tutorial or product review is that you don’t want to sound too salesy.
You should simply state that you use a certain product or service for yourself. Your audience will be more likely to click on the link you’ve provided.
This leads us into our next step.
Connect With People
People don’t want to feel like they’re being sold something. They want to feel like they’re connecting to another person. When you’re writing a blog post promoting an affiliate product, you don’t want to come right out and tell people to buy the product.
Give your audience a reason to buy the product. To give them a reason to buy, you need to give them a backstory on why you’re promoting the product.
An example from our blog is: The Man Diet.
I’m a big advocate for The Man Diet.
Through the blog post, I was able to share a story with the audience. I had always been a naturally skinny kid, and I wanted to get bigger and put on muscle.
Even going to the gym wasn’t enough for me. I was going up in weight but not gaining weight. I tried a variety of different diets. The one that worked with me was The Man Diet. I share my story through the blog post. I’m able to create a pain point that many people have.
It’s simple, promote a product that has helped you while sharing your story of how it helped you.
On our website, we created a Resources Page.
In our resources page, we share with our audience the books and products we love. We’re able to state everything from the dating / relationships books we love to the best way to set up your website. You’re providing value for your audience. In return, you’re able to make commissions on the products they buy from your list.
Creating a resources page will take you a good amount of time depending how many items you want on the list. It’s highly worth spending the time. Your audience is already on your site looking at the great content you’ve provided them. Why not help them out a step further?
When you create a resources page, you let your audience better understand who you are as a brand.
Banner Ads On Website
Putting a banner ad on your website, especially on your homepage can be an excellent to drive affiliate traffic for yourself.
Here’s an example we used:
I’ve used Printful for multiple companies. I believe they give a first-time entrepreneur a great way to start their first business. We’ve written an article: How To Start Your First Drop Shipping Business.
When you put a banner ad on your website, your audience is more likely to click the ad than a link you’ve posted in your article. I don’t recommend putting too many banner ads on your website as it can overwhelm your audience. It should be noted tha banner ads can also take your audience away from your site.
As nice as it is to write blog posts for free, you have to be cautious of your time.
In each blog post, you should have an end goal of driving your audience towards joining a webinar, purchasing your product, purchasing an affiliate product or signing up for your email list. When you write a blog post, no matter the topic, you should always be thinking of ways to monetize the post. Remember, you can’t work for free, your time is too precious.
Here’s an example from our blog:
That’s from our blog post: Why Every Man Should Watch Entourage.
One of the great aspects of the show is the character of Ari Gold. Gold shows you what it takes to create a successful business and the work ethic needed. I decided it’d be the perfect time to promote two affiliate courses that are excellent for starting a new business: Kindle Money Mastery and Tai Lopez’s 67 Steps.
Inside of your blog posts is a perfect place to put affiliate links.
As you build up your email list, you’ll be able to send your audience emails promoting your product or an affiliate product.
They key to generating revenue through your email list with affiliate marketing is to provide as much as value as you can when promoting the product.
Here’s an example from our email list:
Once again I was promoting Tai’s course. I shared with our audience I wish I would’ve taken courses and learned from proven people in my early stages as an entrepreneur than trying to learn everything on my own.
As the same with promoting through a blog post, you should always be storytelling in your emails. It allows your audience to connect with you as a person and they’re more likely to buy what you recommend.
Finding Affiliate Links
If a company isn’t on a website like Clickbank, they may have their own affiliate program.
To find their affiliate program, scroll to the bottom of the page.
Here’s an example:
I use the Pro Writing Aid when I’m writing my blog posts. I decided to see if the company had an affiliate program and they did. This allowed me to promote their company while also receiving a commission.
Don’t over-stress yourself as an affiliate marketer. Remember, once you post an article with your affiliate links, it will always be there for you. To become successful as an affiliate marketer, you have to put in the work first and reap the rewards later.
Do you use affiliate marketing? Let us know in the comments!