How To Create A Masterful Blog Post For Your Podcast01. September 2017
When you’re starting a podcast, one of your end goals should be to get as many downloads as possible. To get the amount of downloads you want, you will have to share your podcast across your social media and on your website, specifically in a blog post.
When you craft a blog post for your podcast, there’s a strategic way to write your post.
Remember, your end goal is to get the most possible downloads.
When I started podcasting, I’d write blog posts for my podcast. But honestly, they were terrible. No one would want to read them. I reached out to a friend of mine in the podcasting world and asked for his advice on how he gets tons of downloads for his podcast and he recommended writing an excellent blog post.
It seems simple to write a blog post for your podcast. But if you write it in the way I’m about to tell you, you’ll be able to get the most possible downloads.
When more people listen to your podcast, it opens your business to a new potential target audience. Starting a podcast gives you authority and credibility in your niche.
Write For Other Companies
If you’re a new company or you’re just starting your podcast and blog, then you’ll want to write for other companies. I used this strategy when I first started podcasting by writing for companies bigger than ours.
You can check out an example article for Influencive: Becoming Successful as Told by a Hollywood Actress.
I wrote for a bigger company than ours because I’d be able to get more downloads for our episode. While I don’t write for other companies anymore and have put my focus on Become The Lion, it’s not out of the question. Writing for other companies helped me get a great start when I started podcasting.
You don’t have to be an excellent writer to write for other companies. All you need is the desire to become successful at writing. When I had first written for The Daily Positive, I had to write and re-write my articles multiple times. Amanda, who was the editor continued to push me and it allowed me to become a better writer. If you continue the craft of writing your podcast blog posts, you’ll become proficient in a few months time.
When you write for other companies, you will submit a contributor application. Some websites let you submit your article without becoming a contributor. I prefer submitting to websites in which I need not be a contributor. If you are a contributor, you can submit your article and never hear back. When you submit your article without being a contributor, your article will either get accepted or it won’t.
You should have written articles already if you’re running a business. And if you have a blog, you can submit your past articles for reference if needed.
Give Links To Different Platforms
When I used to write my blog posts, I’d only give the readers the option to check out the podcast episode on iTunes. What I soon learned is that not everyone has an iTunes account. I’ve found it easier to give a link to our hosting platform, SoundCloud as well.
You want to give a link to both iTunes and your hosting platform on your website. This will help maximize the amount of downloads you get.
Once you write your blog post, you want to include two different sections of your blog post where people can click on your links. Here’s an example on our podcast blog post: Click Here.
I put links to both iTunes and SoundCloud at the beginning and end of the article. If someone misses the links in the beginning, they’re given the opportunity to click on the links at the end of the article. Your goal is to make it as easy as possible for people to listen to your podcast.
When I put the links on our website, I give a subtle call to action by saying, “Listen to the rest of our episodes and Listen to all our episodes.” If someone is listening to your podcast for the first time, they’ll be more likely to check out your different episodes. When they listen to your different episodes there’s a greater chance that they’ll become a raving fan.
When you’re writing a blog post for your podcast, you want to keep those listeners on your website. Because the longer they’re on your website, the more rapport you can build with them and the more likely they’ll be to buy your product or service.
A way in which people can listen to your podcast without leaving your site is to embed your podcast in your blog post.
When you embed your podcast in your post, it allows people to listen to your podcast on your site.
This is what it looks like for me when I use SoundCloud:
You want to copy the code. If you have a WordPress site, then it’s super easy to embed the podcast on your blog post.
Once you’re on your blog post, click on: Text → Paste Code → Visual. This will place your embed code on your post and when you click visual, you’ll see what it looks like.
I love being able to embed my podcast episode on my website. Not only does it keep visitors on my site, it gives everyone the opportunity to listen to the episode.
Write Your Blog Post
Writing your blog post is essential to getting people to listen to your episode. You will not want to half ass your blog post, you want to make it enjoyable for your readers.
While your podcast blog post doesn’t have to be as nearly as long as your normal blog posts, it should be at least 300 words.
You’re giving a backstory to your podcast episode and the guest you’re having on your show.
To craft a blog post for your podcast, go back and listen to your podcast episode. You should always go back and listen to your podcast episode before you release it anyways.
When you go back and listen to your episode, take notes on everything that your guest says. Cut out all your distractions because you need to be absolutely focused if you want to write the best blog post as possible.
After you’ve listened to your episode, it’s time to write your blog post. But even before that, you want to pick five or six main points from your episode. You will use them in your email, we’ll discuss later on in this article.
When writing your article, elaborate on what your guest said. If your guest said, “You’re the average of the 5 people you spend the most time with.” You’d write, “Trevor knew if he wanted live a better life, he needed to surround himself with a better network of people.” People know they need to surround themselves with better people and they’ll want to know how your guess did it. This will intrigue people into listening to your episode.
With your five or six main points from the episode, you will want to create the main takeaways from the episode. I like to use these as bullet points. These are also called your selling points. If someone skims over your entire article, they’ll be most likely to read the bullet points you have. Your bullet points should be unique enough to get people to listen to your episode.
Include Links For Your Website
Your guest took time out of their day to speak with you for your show. As a common courtesy, you should always include the links to their website and social media in your blog post.
I like to put their links toward the end of the article.
When you include their website, you’ll want to spell out their website. Instead of putting Website with a link, put becomethelion.com. It helps your guest for search engine optimization purposes.
Include all the relevant links that your guest has on their episode. If you scroll to the bottom of your guest’s website, you’ll be able to find the links to their social media.
As a side note, you’ll want to click their social media accounts and make sure they’re active. There’s no point including their social media platform if they aren’t active.
Share To Your Social Media and Email List
Once you have your blog post completed, it’s time to share your blog post to your social media accounts. This gives you another opportunity for people to listen to your show.
With the blog post you’ve written, share it on your Facebook account.
You can share it on Facebook and Twitter as a meme. You’ll want to include a link to the interview from your hosting account when you’re sending out your post and tweet. I like to take a quote that our guest said and include it on the meme. An example from our latest interview:
With the meme you’ve created, you can also share it on your Instagram account. If you’re sharing on your Instagram account, you’ll want to include the text, “Link In Bio,” on your photo. Just make sure you’ll actually put your podcast link in your Instagram bio. You can create a banner for the “link in bio” text by using the app WordSwag.
After you’re done sharing with social media, share your blog post with your email list. You’ll want to drive your audience back to your website and have them listen to your embedded podcast. I’ve tried sending our audience to iTunes and SoundCloud directly but the click through rates weren’t as great.
When you’re sending out your email, you’ll want to do a quick overview of what your episode was about. You’ll also want to include the five or six main points you had from your blog post. Below is an example I used when sending out our recent podcast email:
Email Your Guest
The last step in creating a blog post for your podcast is that you want to send your post to your guest. You’ll be notifying your guest that your interview with them is live.
You’ll also want to ask them to share your interview together with their audience. When their audience listens to your podcast, you’ll be able to get more downloads.
When you write a blog post for your podcast, you share your episode with a wider audience.
Have you ever thought about starting a podcast? Let us know in the comments!
The post How To Create A Masterful Blog Post For Your Podcast appeared first on Become The Lion®.