How To Start A Podcast On A Budget01. September 2017
If you ever had the idea of starting a podcast, you might’ve relinquished because you thought the price of starting would be too much. In reality, starting a podcast isn’t expensive.
When you start a podcast, you’re giving yourself more credibility and it’s on a different platform giving your ideal audience another chance to learn who you are.
Most people let the price of starting a podcast deter them from ever going forth with their podcast. I’m here to tell you that starting a podcast can be inexpensive.
You can make your podcast as inexpensive or as expensive as you’d like. The choice is up to you to determine how much you spend. For this article, I will take you through creating your podcast that’ll be inexpensive. And if you wish, you can upgrade your equipment over time.
One of the best reasons to start a podcast is that you can connect with others you wouldn’t normally be able to connect with. A podcast enables you to share your message with the world. Compared with the cost of traditional and online marketing, podcasting can give you a great ROI on your time.
Image how starting a podcast would change your life?
Don’t be intimidated by the cost of starting your podcast because I’m going to take you through the costs associated.
You will need a home for your podcast. This will enable people who listen to your podcast to go back to your website. Maybe you have a website or maybe you don’t, but you must drive your listeners back to somewhere.
The first step to your setting up your website for your podcast is hosting it on another website besides yours. When you self-host your website, you own 100% of your website.
When you’re hosting your website, you will need to get a domain for your website. Even if you have a website, you’ll want to buy the domain of your podcast name and have it automatically redirect back to your normal website.
At Become The Lion, we use Bluehost to self-host our website. On Bluehost, you can host your domain for as little as $3.45 per month. You can get a free domain if you purchase Bluehost for 12 months. For under $40 you can host your site and get your domain, it doesn’t get much better than that.
When you’re on the Bluehost website, you can select the basic plan. You don’t need the plus or pro plan to start. The basic plan will do fine.
Through the basic plan, you’ll be able to select your domain name. If you have a website, select the domain to be the name of your podcast. If you don’t own a website, then create the domain name as the name of your podcast.
Setting Up Website
Once you have your domain and site hosted, it’s time to set up your website.
We recommend setting up your website through WordPress which is what we use at Become The Lion. Bluehost and WordPress work together to make it as simple as possible to get your site set up.
When you’re using WordPress, you want to make sure you’re using WordPress.org and NOT WordPress.com because WordPress.com means that your site isn’t self-hosted.
With using WordPress.org, you can customize your site. It’s a no-brainer, why wouldn’t you want total control over your site?
Because you purchased your domain and have your site self-hosted, then setting up your website on WordPress.org is free!
We recommend choosing a theme you can use for your site. There are thousands of themes you can purchase for around $50. When you purchase a theme, it will make your site look more professional.
Having Your Interviews
When you conduct the interviews for your podcast, you will want to have them over Skype. There are people who use different services to conduct their interviews but most people use Skype to conduct their interviews.
Skype is software in which you’ll use to call your guests for your interviews. You have the option to do the interview as audio or video. You can download Skype for free.
Skype gives you the option to use the software on both Mac and PC.
Recording Your Interviews
If you’re doing an interview with a guest, then you will need to record that interview.
I’ve used both a Mac and PC to record my interviews, I know which recording software’s work best with each.
When you’re using a Mac, you will want to use the call recording software, Ecamm. You can purchase the Ecamm call recorder for $29.95 and you’ll gain lifetime access.
If you use a PC and need to record your calls, then you must purchase Pamela. Pamela is the same as Ecamm except one’s made for people who own a Mac and the other is for people who own a PC. Pamela will cost you $16.32. It’s in Euro’s as to why the price seems strange.
If you record your podcast yourself and without a guest, I recommend using Quicktime player. You can record yourself using an audio recording. I don’t recommend using Quicktime player if you want to record yourself for your podcast using video. Quicktime player is a free option you can use if you decide to do your podcast episodes by yourself.
When a guest agrees to come onto your show, you will need to send them over a scheduler. In the beginning, you can do this manually and tell the guests the dates / times that work best with you.
The problem is when you schedule manually, it can get confusing. Another problem you can encounter is that your guest doesn’t show up. For our scheduler, we use Calendly.
I had been using the free version of Calendy but the pro-version will give you a lot more options. When you get the pro-version, you can set reminder emails to go out to your guests a few days before your interview. This increased my show-up rate significantly. With the free version, you can’t send your guests email reminders. You can do it manually but it can be time-consuming.
The cost of Calendy is $96. If you can’t do that, then you can use the free version but you’ll need to put in more work.
Remember, your time is valuable and it shouldn’t be wasted.
Once you recorded your podcast, you will need to edit your podcast. The software I use to edit our podcast is Audacity. Audacity is a free software you can use to edit your podcast.
I’ve used Audacity when I had a Mac and PC. It’s compatible with both types of computers.
When you use a Mac, you can use GarageBand which is free. I tried using GarageBand but found using Audacity to be easier.
When you’re starting a podcast, you will need to purchase a microphone. This will enable you to have the highest quality sound for your interview. A microphone might be one of the more expensive purchases you make.
If you’re on a budget, we recommend using the USB Microphone by Fifine. This is an inexpensive microphone you can purchase for $21.99 on amazon.
A lot of podcast professionals prefer to use the Blue Yeti microphone. It’s more expensive at $129.00.
At Become The Lion, we use the Audio Technica USB 2020 microphone. The Microphone is around the same price as the Blue Yeti at $128.00.
Much like using Bluehost to host your website, you will need a site that can host your podcast. Because your podcast is a large file, the more podcasts you host on your own site the more likely your site is to crash or run slow. You will never want to host your audio on your website.
For that purpose, you will use a platform to host your podcast. You can use either Libysn or Soundcloud. Both are excellent platforms you can use to host your podcast. At Become The Lion, we use Soundcloud.
With Soundcloud, you can use it for free but you only get a certain amount of storage. Once you run out of storage, you won’t be able to upload your podcast. You can use the free version of Soundcloud until you need to purchase the extra storage.
If you use Soundcloud to host your podcast, it’ll cost you $135 per year. If you use Libsyn, you will want to select the option for $15 per month which will be $180 per year.
Publishing Your Podcast
Now that you have your podcast episode hosted on either Libsyn or Soundcloud, it’s time for the world to hear what you have to say! A.K.A. submitting your podcast to iTunes.
There are many options in which you can submit your podcast to but for this article, I’ll take you through the biggest podcast platform, iTunes.
If you use Soundcloud, you’ll want to click on settings. Once you’re on settings, you’ll want to click on content. When you’re on the content page, you’ll see your RSS Feed.
Once you know your RSS Feed, it’s time to submit your podcast to iTunes.
On iTunes, you’ll want to filter your search to podcasts. When you’re on the podcast section of iTunes you’ll notice under podcast quick links it says, “Submit your podcast.” This is where you submit your podcast with your RSS Feed.
When you submit your podcast to iTunes, you might need to wait for 24-48 hours or a week at the longest for them to let you know your podcast is accepted.
Intro / Outro
Adding an intro / outro is optionable for your podcast. You can record your own intro / outro for your podcast. We recommend that you hire someone to help you.
We used Fiverr to hire someone to create our intro / outro. On Fiverr, you can hire someone to do an intro / outro combined for $10. If you’re looking for someone to make you an excellent intro / outro for your podcast check out Jay. We used him for both our intro / outro.
You can also use Fiverr to have someone design your podcast logo for you.
You can add music to your podcast for your intro and outro. When choosing music for your podcast, you’ll want to make sure it’s royalty free.
Starting a podcast doesn’t need to be expensive. You can add features over time but when starting out, it’s better if you take the inexpensive route.
How you ever thought about starting a podcast? Let us know in the comments!